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What is UPC?
UPC aka University Programming Council is Denison University's student-led activity committee. I joined the organization during the 2021-2022 school year as an assistant programing director.
During that time I organized and planned various activities. Spring of that year, I was honored by the previous executive team as they elected me to take on the mantle of PR chair for the following year.
Introduction to My Role as PR Chair
During the fall of 2022, I was the director of Denison’s University Programming Council (UPC) marketing team. As the Director of UPC’s Marketing/PR team, I practiced teamwork and leadership by leading a team of graphic designers and content creators in generating publicity with traditional and digital media for UPC-sponsored events.
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Under my leadership, my team created over 80+ social media posts, countless other print media advertisements, and grew the UPC Instagram follower count by over 20% in a semester.
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Retrospectively, the UPC marketing campaign I am most proud of is the one we launched for Galactic Garden.
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Galactic Graden was the theme for the annual winter Gala, in which UPC invited the entire school to a space themed dance with catered food, activities, and photo booths. For Galactic Garden, I created a social media posting schedule two months in advance of the actual event.
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UPC Tiktok/Insta Reels
Down below, I have attached a few of the TikToks and Instagram Reels I created over the course of the year.
Likewise, if you go the UPC instagram you will also find various other pictures, graphics, and videos that were made by others in my team. My team was full of carefully selected and extremely talented graphic designers/content creators.
I was lucky to lead such a great team, as well as have a part in conceptualizing, directing, or managing all of the content from August 2022-December 2022.
To your right, is a screenshot displaying the impressive views/engagement statistics my team achieved during the Fall 2022 semester.
Scroll For More Examples
Instagram Reel Portfolio:
Screen Recording Showcasing UPC Instagram Stories
Project Management As PR Director
As director, I wanted to empower my team by making the collaboration experience as open and discussion-based as possible. To facilitate this, I held monthly and bi-monthly UPC PR team meetings that were separate from the general UPC meetings.
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These meetings became a space for the group to brainstorm event advertising ideas, sign-up for responsibilities, confirm event themes with event chairs, and more.
Team Management Examples
For every event, I created a social media posting schedule weeks in advance of the actual event. For bigger events like the Galactic Garden (UPC Dance) or Denison-Day (Music & Student Performance festival), I would calendar as early as 1-2 months in advance.
This posting schedule was guided by data and thus, detailed social channels, specific posting times, social media/Tik-Tok trends, individual/group responsibilities, and advertising themes/templates/font and color guides.
The plan was extremely detailed to ensure that the team was on the same page. Additionally, the team wanted to be able to catch our target audience at the optimal times, in the most engaging manner, while also informing them about the event and enticing them to attend.
I divided the posting schedule by the major events for the year.
Often, I would categorize the content's specific channel, its due date, and its assigned creator.
Most posts and media projects, were many linked and thus I was careful to articulate the proper order of projects with my team members. As well as discuss what actions were predicated on another; this clear communicate led to greater understanding and efficiency.
Depicted in this photo is project reminders. I automated reminders to inform people of their responsibilities ahead of time.
This was a function I used for everyone, but opted to show a picture displaying my name here.
In addition to automating reminders, I would also personally remind people in-person and through a text/email.
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